How Evil Is Pop Art?

Collezione Olgiati

Identity for the exhibition How Evil Is Pop Art? New European Realism 1959-1966 curated by Tobia Bezzola at Collezione Giancarlo e Danna Olgiati Spazio -1 Lugano, 2018. The campaign included poster, wayfinding, outdoor advertising, invitations, digital collateral, and an accompanying catalogue published by Mousse Publishing.

“Tullia Zevi’s question ‘How evil is Pop Art?’ posed in her 1964 review of the Venice Biennale, neatly summed up the moral indignation of the times with which large parts of the audience viewed this new form of art. Pop was not simply just another ‘-ism’ in the established tradition of the avant-garde, and it was not a style either. Pop was the new, iconoclastic statement of a young generation of artists, breaking for the first time since the Dadaists with fundamental premises of modern Western Art.”
–Tobia Bezzola

The exhibition, curated by MASI Director Tobia Bezzola, stemmed from the desire to re-read the European Pop phenomenon via a sophisticated selection of works thanks to the encounter between two private collections. With forty-two works, all executed between 1959 and 1966, the show offered a surprising view of the artistic languages that, notwithstanding differences and similarities, were simultaneously formed in France, Great Britain, Italy, and Germany: paintings and sculptures that represented the finest result of European Pop Art showed how in these countries a new artistic sensitivity was articulated, one that, in the richness of the formal language and the breadth of the contents, could be compared to American Pop Art.

The visual identity—designed at Mousse and co-art directed with Massimiliano Pace—is centered around an image-focused campaign developed on the reinterpretation of Kondrad Lueg’s Cassius Clay (1964), one of the paintings on view. This image has been employed as a recurring element across all media.

Catalogue: 230 × 330 mm, 144 pp., Mousse Publishing

Nick Darmstaedter

Monograph

The book celebrates the work of New York-based contemporary artist Nick Darmstaedter, whose practice involves a wide variety of media and methodologies to create paintings, installations, and sculptures. This is his first monograph.

Nick Darmstaedter produces artworks without an affinity to a single medium. He is best known for his involvement with the artist-led organization The Still House Group, founded in 2007. He frequently produces works that employ found objects; gathering and sorting are a crucial part of his practice, in which chance also plays a significant role. His works, however, are not readymades, but transformations that emphasize the materials’ physical properties and original forms. Darmsteadter’s works nod to the American Pop and Minimalist movements. The book includes texts by Edoardo Gnemmi and Jens Hoffmann, offering an exhaustive view of the artist’s production.

The iconic exclamation-point-cover is a decontextualization of Darmstaedter’s Hallogallo (2014), an oil painting inspired by the front cover of Neu!, the 1972 debut album by German krautrock homonym band. The book closes with installation views of T2MamaTambien, the first-ever solo Italian exhibition by Darmstaedter, which took place at T293 Rome in 2015. Designed at Mousse.

200 × 285 mm, 128 pp., Mousse Publishing

City Making. Trouble Making

BASE Milano

Identity, campaign, printed matter and exhibition graphics for Trouble Making. An Exhibition on Mass Phenomena and Virtual Networking Shaping our Cities, a group show curated by Raumplan for BASE Milano within the context of the Milan Design Week 2018.

In a time when the discipline of city planning is increasingly beleaguered, who arts the players and what are the processes that really “make a city”? This is the question addressed to the authors of the works that constitute the exhibition. The answers articulate different interpretations elaborated upon six themes that involve the urban dimension. The contributions shown examine the impact and consequences of the huge flows of capital data, goods and tourism on the city and its people’s lives. Apparently, the independent phenomena that run in parallel—home sharing, mass tourism, the internet of things, advanced logistic and gig economy—seem to converge in a cohesive economic model which in turn shapes the urban and domestic spheres. The conflict between flows and places, virtual and real worlds, planning and proliferation is redefining the cities by changing environments, power balances and the way people interact within the city itself.

Matteo Gualandris co-art directed the exhibition identity with Giga Design Studio and was responsible for a poster and digital campaign focused on photographs by Delfino Sisto Legnani, as well as printed matter and wayfindings within the ground floor of BASE Milano, where the exhibition was held during the Milan Design Week 2018.

Francesco Gennari

Monograph

Developed as a reference monograph, the first to be published about the Italian artist Francesco Gennari, this volume offers insights into the artist’s body of work—composed of sculptures, drawings, and installations—coherently spanning the last twenty years of his artistic practice.

Francesco Gennari is one of the most representative Italian artists of his generation. His is an imagination with scientific and philisophical traits. Void is Gennari’s sphere of work, the realm of his quest. He shapes it, makes it tangible, taking the audience directly into the non-metaphoric anthropomorphism of his work. Since the start of his career, the artist has shown steadfast consistency in formalizing his thoughts in sculpture, creating a significant œuvre.

Edited by Alberto Salvadori and published by Mousse Publishing on the occasion of Francesco Gennari’s solo exhibition at Museo Marino Marini, Florence (2015), the book includes an anthology of works selected by Gennari documenting every series he has worked on and developed from the beginnings of his artistic journey. A selection of unpublished essays by Xavier Franceschi, Julian Heynen, Simone Menegoi, Alberto Salvadori, and Dieter Schwarz further elaborates the systems operating in the living structures created by the artist. Designed at Mousse.

210 × 285 mm, 256 pp., Mousse Publishing

Connecticut

Long-Life Doors

Identity, art direction, system of catalogues, and stationery for the leading Italian company in the field of functional doors operating since the 1950s. The work extends to the design of a new website which represents the entire Connecticut product line.

Established in 1955 during a research project for the processing of plastic and synthetic resins conducted by Montecatini Edison, Connecticut immediately became a leader in the field thanks to its innovative technologies and materials, which were absolutely revolutionary for the time. From 1960s to date the company focused on this production and progressively widened its range to include new materials and designs, covering all kinds of aesthetic and functional requirements in every area, becoming the most important Italian firm specialized in the production of interior doors for non-residential buildings.

Working closely with the company’s owners, the original 1950s identity has been substituted by a full rebranding and a comprehensive brand system which includes a new logo, bespoke wordmark, and pay-off along with stationery, print collaterals, catalogues, website and art direction. A formal severity emphasizes the technical strictness of Connecticut’s products across all these media. The shooting of doors and accessories involved photographer Giuseppe Brancato and interior stylist Chiara Di Pinto. Designed at Studio FM Milano.

Catalogue: 200 × 297 mm, 88 pp.
Photography: Giuseppe Brancato
Styling: Chiara Di Pinto

Tommaso Lucinato

Strutture Auxetiche

Publication presenting the research outcome and test results of the ongoing Industrial Design Laboratory at UniSRM Design, University of the Republic of San Marino. It focuses on auxetics structures and includes an essay by professor Tommaso Lucinato and an exhaustive photographic documentation of geometric models.

Marked by a peculiar vertically stressed size, smart binding, and overall lightness and handiness, the book has been developed closely with the author, professor and product designer Tommaso Lucinato, whose illustrated essay on auxetic’s scientific background introduces a black and white report of auxetic 3D models, output of the workshop held at UniSRM. Strutture Auxetiche has been designed in collaboration with Davide Di Gennaro, co-founder of Tomo Tomo.

Auxetics comprise a rare family of materials that manifest negative Poisson’s ratio, which causes expansion, instead of contraction, under tension. The most known homogeneously auxetic materials are porous foams and artificial macrostructures; there are also a few examples of inorganic materials that exhibit this behavior. Such materials are expected to have mechanical properties such as high-energy absorption for lighter and thinner components, fracture resistance, and better conformability for comfort and support. Auxetics may be useful in applications such as body armor, packing material, knee and elbow pads, running shoes, and robust shock-absorbing materials.

130 × 240 mm, 40 pp.

Cortesi Gallery

London Milan Lugano

Visual identity for Cortesi, a Swiss modern and contemporary art gallery with exhibition spaces in Lugano, London, and Milan. The gallery undertakes and develops research activities with an exhibition agenda dedicated to Italian and international artists from the twentieth century, with a look at the contemporary art world.

Founded in Lugano in 2013 by the Cortesi family, the gallery focuses on European artistic movements from the 1960s to present day. It has rapidly become a meeting ground for collectors, scholars, and art lovers, and a bridge between the cultural world and the market. Its activity is characterized by a conscious effort to produce relevant displays with the collaboration of specialists in the field such as external curators, researchers, artists’ archives and foundations.

In addition to its Ticinese headquarter on the Lugano lakeshore, Cortesi opened a new space in Mayfair, London, in 2015, and its third space in 2017 in Porta Nuova, Milan’s most futuristic district. Represented modern and contemporary artist include Vincenzo Agnetti, Agostino Bonalumi, Heinz Mack, Ivan Picelj, Paolo Scheggi, Enrico Castellani, Lucio Fontana, Ugo Mulas, Otto Piene, Dadamaino, Louise Nevelson, Gianfranco Pardi, Günther Uecker, Alighiero Boetti, Walter Leblanc, Hank Peeters, Arnoldo Pomodoro, Chiara Dynys, Maurizio Donzelli, and Angela Lyn.

The visual identity is a rigorous, manageable and elegant typography-based system that makes use of Christian Mengelt’s typeface Unica77 to exemplify a strong Swiss heritage. It applies homogeneously to printed matter, stationery, site specific and digital collaterals as well as catalogues, brochures, invitations and wayfindings accompanying each shows. Designed at Mousse.

Salomé Lamas

Parafiction. Selected Works

Among Portugal’s most interesting filmmakers, Salomé Lamas explores the boundaries and circumstances of documentary filmmaking. This publication chronicles her work since 2010 through contributions, video stills, interviews, and scripts.

Salomé Lamas’ short films and video installation—powerful portraits, in a sense—investigate the traumatically repressed, the seemingly un-representable, and the historically invisible, ranging from the horrors of colonial violence to the landscape of global capital. This fully black and white book, published by Mousse Publishing, covers Lamas’s selected works from 2010 to 2016, and includes contributions by Michael Bobick, Deirdre Boyle, Filipe Felizardo, Irene Flusner Pimentel, Peter Galison, Javier H. Estrada, James Lattimer, Joana Pimenta, João Ribas, Lawrence Weschler, and Ana Jotta, as well as interviews conducted by Nuno Lisboa, Jorge Mourinha, and Monica Saviron. Designed at Mousse.

130 × 210 mm, 224 pp., Mousse Publishing

Matteo Gualandris is a Milan-based designer whose work focuses on art direction and editorial design, while also developing visual identities and digital projects for brands, institutions, and private clients. In addition to his freelance practice, he is currently senior designer at Mousse Magazine, Publishing & Agency, a studio specialized in identities, printed matter, catalogues, and books for the contemporary art world. He previously worked as a designer at Studio FM Milano, where he managed projects for leading international firms in the fields of architecture, culture, design, and couture. Graduated at the Polytechnic University of Milan – School of Design, he teaches Publishing Design at IED European Institute of Design in Milan; he has previously taught at NABA New Academy of Fine Arts; and lectured at SPD Polytechnic School of Design. Over the years, the work of Matteo Gualandris has been widely reviewed on various magazines, blogs, and feeds such as Arcademi, Back Catalogue, Bench, It’s Nice That, Ligature, Mirador, SwissPosters, among others.

Get in touch for job inquiries and more information:

info@matteogualandris.com
+39 338 547 37 48

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Development: Giga Design Studio
Photography: Louis De Belle